The first CEO of the West Wales Sports Partnership has been revealed.

The organisation has named Jamie Rewbridge as the chief executive officer and Kate Williams as head of strategic partnerships and development.

This initiative is designed to enhance public health and happiness by raising the levels of physical activity.

Having worked as the strategic manager for Swansea Council's health, leisure, and wellbeing partnerships, Mr Rewbridge is set to pick up the helm.

Mr Rewbridge has more than a decade of experience in overseeing improvements and invoking strategic change.

He said: "I’m thrilled to have the opportunity to make a difference across the region.

"Sport and physical activity can significantly reduce pressures on our health and social care systems, improve wellbeing, reduce isolation, and strengthen community cohesion."

Kate Williams will begin her new role in June.

She is leaving her job as head of sustainability and environment at the University of Wales Trinity Saint David.

Ms Williams, who has two decades worth of active experience encouraging community involvement and driving cultural changes, said: "We have the opportunity to shape the future of sport and physical activity in West Wales.

"By addressing persistent inequalities, I am confident we can make a meaningful impact."

Dr Sue Barnes, chairwoman of the West Wales Sports Partnership, has voiced her faith in the appointed team.

Dr Barnes said: "We knew we needed high calibre individuals to take us forward as a brand new organisation.

"Jamie and Kate not only bring a wealth of knowledge of the wider sport and physical activity stakeholder environment but also a real commitment to the vision and ideals of the Partnership."

Both are well-acquainted with the sports scenes through personal interests.

Mr Rewbridge, who likes trail running, used to play rugby and is now a junior rugby coach and a junior club chairman for South Gower RFC.

Ms Williams, on the other hand, has hockey experience as a coach, umpire, vice-chairwoman of Carmarthen Athletic Hockey Club and a board member of Hockey Wales.

The formation of West Wales Sports Partnership, which was co-created by local authorities, universities, numerous professional sports clubs and the Hywel Dda University Health board, follows a similar initiative in another region of Wales.

This landmark move marks an evolution in how opportunities for sport and physical activity are rolled out across the nation.

Several national partners - such as Disability Sport Wales, Urdd, Street Games, and Colegau Cymru - have been involved in the launch of this new sporting association.