Hands up how many people skip breakfast in that mad morning panic to meet the deadlines of our finely balanced lives?

We have all been guilty of stuffing our mouths with chocolate at the wheel of our cars when we know we could and should have made time for a satisfying bowl of cornflakes.

By 11 am, that quick-fix sugar boost has long worn off and the mid-morning energy slump kicks in at offices and schools across Pembrokeshire.

But no trend is irreversible as the Womens Food and Farming Union in Pembrokeshire has demonstrated.

The countys school children are being reintroduced to the great British breakfast thanks to the foresight of this group of women.

Our research suggests that the majority of children go to school without eating breakfast, says Joan Irving, of the Pembrokeshire WWFU. Any teacher will tell you that a child who has eaten breakfast is more alert and able to concentrate in the classroom.

Breakfast packs, sponsored by the Home Grown Cereals Authority, have been distributed to Pembrokeshire schools.

They include a series of recipe cards at Key Stage Two level and also encourage children to create their own breakfast menu, incorporating something from the four main food groups.

Breakfast clubs are being formed at schools through the New Opportunities initiative and the results have been obvious, says Joan Williams, the headmistress of Hubberston VC Primary School.

The children are much calmer coming into school, she says. It gives them a great start to the day. They eat their breakfast in a family atmosphere sitting around the table having quality discussion.

Breakfast costs just 50p and, just a month into its launch, the club is fully subscribed with 16 children.

WFFU members with a lifetimes experience of working on a farm regularly visit schools, educating children about food and the way it is produced.

Pembrokeshire chairman Beatrice Wellings encourages the children to share thoughts on their dream breakfast.

To their amazement each food item they list, whether its eggs, bacon or cereals, can be traced back to grain.

Its not only about encouraging children to eat a nutritional breakfast but about educating them on where their food comes from, says Beatrice, of Trefel Garn, St Nicholas.

She visits the Farm for City Children at St Davids weekly with her baskets of cereal boxes and ears of corn.

The majority of these children have little idea of the origins of their food, but Beatrice helps them to understand the countryside, crop and animal husbandry and food production.

It is absolutely vital that children have an understanding that the food they eat is produced on farms, she says.

The WFFUs work encourages children to think creatively about the food on their plate, where the food comes from and the processes involved in its production.

Their mouthwatering breakfast recipes are an incentive to get out of bed ten minutes earlier in the mornings.

No more bags of crisps on the run - Celtic Stacks from the recipe cards sound far more enticing!