The perfect antidote to the usual homogenised shopping experience, where every High Street looks the same, can be found in the heart of Pembrokeshire.

Almost entirely without any of the big High Street chains, Narberth is rapidly carving out a reputation for itself as THE place to shop in Pembrokeshire.

The town thrives on being unique, and it has a community spirit second to none. It may be because is lies on the Landsker line, that invisible boundary that divides north and south Pembrokeshire that Narberth has developed its own particular identity, that has nothing to do with anywhere else.

It has a thriving artistic community that centres around the Queens Hall - a well-utilised space that combines arts centre, with community centre; with performance space, with eaterie. The hall has seen events ranging from ballet, to a regular comedy club; exhibitions to big name live music acts and much, much more.

But it is as a shopping centre par excellence that Narberth is really making its name. It has been said you can buy everything from a single pork chop to a designer handbag in Narberth, in an eclectic mix of independent shops and galleries catering to every requirement, taste and pocket.

Nothing is quite what it seems ... the jewellers not only sells a vast range of Clogau Welsh gold, but also leather goods and Dartington pottery. The newsagents sells baskets and the art galley specialist toiletries.

Even the charity shops have an upmarket feel to them. One of Narberth's charms is that behind the attractive shop facades all manner of designer labels are just waiting to be snapped up.

Emma Bridgewater ceramics; Cath Kidston fabrics; Neal's Yard cosmetics, Avoca or Radley handbags are just a few.

At Moshulu Shoes you can buy floral-patterned clogs and colourful wellies and at Flying Fish the most delectable designer jewellery in precious metals and stones.

One of the most famous emporia is the Golden Sheaf Gallery, whose original faade has graced the main street for decades.

Whether it's original artworks, beautiful Pilgrim jewellery or continental beauty products from Savonnerie or L'Occitane there is something for everyone.

Foodies are well catered for in Narberth, too. Wisebuys delicatessen has a massive range of produce from local cheeses to unusual fruits.

The newly-opened Narberth gallery has beautiful items that make wonderful treats - either for yourself or others, while recently refurbished No. 47 is packed with fantastic presents and individual clothes.

The Fabric House offers home furnishings that will give your house that unique touch while White's has more designer-label clothes for every taste.

If you're tired of visiting the same shops, that sell the same products to the same people then a visit to Narberth is long overdue.