Pembrokeshire people are being put in the picture about a television subscription scam.

Householders are being cold-called and told that their subscription for satellite or pay-per-view TV is due for renewal.

They are then offered deals such as a percentage discount, and are asked for bank details so this can be given.

The customers later find that money has been taken from their account.

The scam has even targeted people who do not have satellite subscriptions to renew.

Trading standards officers are warning people not to give out their bank details to people who have cold-called them, and to contact them for more advice if needed.