A regional AM is adding his voice to the calls to end child poverty in Britain as part of Action Aid's child poverty day today (Friday).

Mid and West Wales Assembly Member Alun Davies says that there are significant numbers of low income families living in Pembrokeshire.

“I am still concerned that in Pembrokeshire just under half of local families, live on a low income," he said. The risk of these families slipping into poverty is high. "These figures show that poverty isn’t just an issue for our towns and cities, it is hidden in rural areas too – which can make it harder to beat.”

The Welsh Assembly Government has outlined a range of measures to tackling child poverty, with a plan to eradicate the problem by 2020.

"The challenge for us as a government as the credit crunch bites, is that we maintain our focussed approach to lifting children out of poverty and giving them a brighter future,” said Alun.

“We have made significant improvements in this area. The free school breakfast scheme, is giving an increasing number of primary school children a better, healthier start to the day. The flying start programme in Wales is giving our children in some of the most deprived communities the support they need early in life.”

Today Mr Davies will be joined by the Assembly Government’s social justice minister, Dr. Brian Gibbons, to sign a pledge reaffirming Labour’s commitment to tackling child poverty.