A major chain's expansion in Haverfordwest is a sign of confidence in the town's future, according to Pembrokeshire County Council.

Specsavers is set to move into larger premises at the Riverside Shopping Centre, a move welcomed by the council as proof of business confidence in the county town.

The optometry company has signed a lease with the council to occupy the building previously home to Boots and Poundland.

The expansion will allow for 14 examination rooms equipped with state-of-the-art technology, enabling Specsavers to offer enhanced sight, contact lens, and audiology services.

Councillor Paul Miller, Pembrokeshire County Council deputy leader and cabinet member for place, the region, and climate change, said: "I’m really pleased that we've been able to support Specsavers in expanding and investing significantly in Haverfordwest.

"This shows confidence in both the present and future of Haverfordwest, which is undergoing major regeneration by Pembrokeshire County Council.

"Through taking control of the Riverside Shopping Centre, we have been able to secure investment and tenancies in the town while also recovering the council’s investment to purchase the site."

He also expressed optimism that more businesses would be attracted to the town centre, alongside the arrival of leading food and drink company Loungers at the Western Quayside development.

Andy Britton, one of the partners of the Specsavers store, said: "We are so pleased to be making the move into larger premises.

"The additional space will allow us to better accommodate the increasing demand for eye tests and audiology clinics in the area and help take some of the pressure off the NHS.

"The new store will open later this year and we look forward to celebrating its launch with customers old and new."