A Pembrokeshire business has been taken over by a former fashion buyer.

Bethan Thomas, who has worked with brands like Kurt Geiger and JD Sports, is now the owner of Susie’s Sheepskin Boots.

The Narberth-based company has been keeping Pembrokeshire's feet warm for 45 years after it was set up by Susie Lincoln in the 1970s. 
It is now selling its wares from Tenby Market Hall.

Ms Thomas said that she has fond memories of the boots from her childhood, saying: "All the cool kids were wearing them and I was so excited when my parents treated me to a pair too."

Having moved away from Pembrokeshire for her career, Ms Thomas returned to the county after the birth of her son.

She said: "When I realised Susie’s Sheepskin Boots was on the market, all those fond childhood memories came flooding back and with my background in fashion it seemed like a logical fit, but I knew I’d need some help, particularly with funding."

Ms Thomas was able to buy the business after securing £40,000 in funding with the help of Landsker business consultant, Wayne Evans.

She met Mr Evans at a drop-in at the Bridge Innovation Centre.

She said: "My experience with the Landsker team was nothing but excellent.

"Their experience and expertise into local and national grants and funding, has been pivotal to me being able to buy and grow Susie’s Sheepskin Boots.

"Wayne was my direct contact, and he provided me with huge support in building my business plan, financial plans and generally helping me answer business questions and issues that I had.

"Wayne & David helped greatly with the funding application and the ‘Dragons’ Den’ style interview that I had been previously worried about, and I always felt they were in my corner to grow the business and shared my passion and vision for Susie’s Sheepskin Boots."

Mr Evans said: "It was a pleasure to be able to help Bethan realise her dream and keep such a well-known Pembrokeshire brand thriving."