There has been a multi-agency emergency response to what has been described locally as a ‘serious incident’ on a Pembrokeshire seafront this morning, Friday, February 16.

Two police cars, a police van, two ambulance cars, a land ambulance were seen racing to the scene on the A40, Goodwick Parrog at around 8.35 this morning.

An air ambulance later arrived at the seafront which is popular with walkers and cold water swimmers.

The incident is understood to have happened at the far end of Goodwick Parrog at the small car park by the flags.

The Western Telegraph has contacted all emergency services concerned and will bring you updates as we have them throughout the day.

The Welsh Ambulance service has confirmed that it sent a duty operations manager, a Cymru High Acuity Response Unit (CHARU) paramedic and one emergency ambulance to the scene.

CHARU paramedics are sent to serious incidents in order to improve the outcomes for the most critically ill patients.

The casualty, understood to be a male, was also given advanced critical care by Wales Air Ambulance staff.

“We were called today, Friday 16 February, at approximately 8.19am, to reports of an incident on the A40 in Goodwick,” said the spokesperson.

“We sent one duty operations manager, one Cymru High Acuity Response Unit paramedic and one emergency ambulance to the scene.

“Advanced critical care support was delivered by the Emergency Medical Retrieval and Transfer Service in a Wales Air Ambulance Charity helicopter.”