FISHGUARD and Goodwick could help ease the strain on the tourist honeypot of St Davids, a recent board meeting of the towns' chamber of trade and tourism heard.
The recently renamed North Pembrokeshire Trade and Tourism Ltd had its company board meeting on September 15.
Members heard how St Davids was swamped over the summer and this 'over-exposure to visitors' continues into the autumn.
The meeting heard that the city's infrastructure was sometimes unable to cope with the pressure of visitor numbers.
"The permission for pop-up campsites contributed to the dramatic over-population of St Davids – it is a small village in winter but proudly called a city because of the cathedral," said a board spokesperson.
"Far from increasing business turnover for all businesses, the shortages of staff and supplies contributed to losses for some.
"This over-exposure of the city must be managed better, and north Pembrokeshire can help by bringing people just down the road to Fishguard and Goodwick.
Board members heard that Fishguard and Goodwick has more places to eat than St Davids and Newport combined with a variety of eateries from high quality restaurants to takeaways. New eating establishments are also being established for the 2022 season.
"We can help St Davids" said company chairman Mark Rummery.
"For Fishguard is close to this honeypot and is the gateway to the northern part of the national park, with plenty of space for the discerning visitor to get away from the crowds.
"Our 2021 survey shows how our quiet, our beautiful natural and unspoilt area is what visitors are looking for when they come to Pembrokeshire; and we have plenty of attractions and activities for visitors to enjoy as well as a great story to tell."
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