Firefighters were called to Castle Square, Haverfordwest, this lunch time following an electrical fire at the Poundland store.
The store was safely evacuated.
Part of Castle Square was cordoned off as firefighters went about their work.
An eyewitness said she saw firefighters wearing breathing apparatus taking several hoses into the shop.
At least two fire appliances attended the scene.
The Mid and West Wales Fire and Rescue Service said there had been a small electrical fire to the rear of the shop.
The fire was quickly extinguished and there were no injuries.
A statement later said: "On Friday, 25/10/2019 at 12:00pm, crews from Haverfordwest and Milford Haven attended a fire at a commercial property in Castle Square, Haverfordwest.
"The property was evacuated prior to the arrival of the Fire Service.
"A small fire was confined to electrical cabling and extinguished by firefighters using four breathing apparatus, one hose reel jet and two thermal imaging cameras. A positive pressure ventilation fan was also used to ventilate the building.
"The Fire Service left the incident at 1:06pm."
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